The way football media and fans talk about the beautiful game is constantly evolving. Collective match stats such as goals, shots and possession share have underpinned football coverage for decades. However, these general stats are not specific enough to satisfy the thirst of today’s data-literate fans – is your coverage keeping up? Are you across all the latest global trends in data-speak, and the options they unlock for unique, memorable narratives that truly explain and showcase the performances of teams and players?
Stats Perform’s Opta team, 7.2 petabytes of sports data and OptaAI tools provide storytelling superpowers to football broadcasters, journalists and content creators all across the world. In this short yet highly engaging webinar, our experts will walk you through the latest OptaAI-powered metrics our clients are using to attract fans and deepen fandom at all levels, including how our award-winning OptaAI Studio helped BBC Sport break viewership records for its Euro 2024 coverage. We’ll cover:
- Details of two brand-new Opta Vision-derived metrics (yes, we’ve added two more) – Player Runs and our new Playing Styles framework – ahead of their use throughout the upcoming Club World Cup and the 2025/26 domestic seasons.
- The advanced team and player metrics that are helping leading media and pundits differentiate and deepen their coverage to drive views and interactivity.
- The unique and informative football insights that today’s football audiences are demanding – and how they might evolve in future.
You have three sessions to choose from to suit your timezone and language. Your hosts Jonny Whitmore (Data Analysis Manager), Matías Conde (Data Insights Team Lead) and Mike Donovan (Data Insights Editor), will review 20 (yes, 20!) examples of new OptaAI metrics that are helping win audiences, deepen attention and grow revenues.
Webinar Details
⚽️ 20 New Ways Media (and Fans) Are Talking About Football in 2025 ⚽️
DateS:
North America – 8 May, 2pm ET/11am PT – this will be in English
Europe, Middle East & Asia – 13 May, 11am BST – this will be in English
South America – 16 May, 11am AST/10am ET – this will be in Spanish
Duration: 1 hour
Suitable for: Anyone building products, creating experiences and telling stories to attract and engage football fans!
You can expect to leave with lots of inspiration and new ideas to make your football coverage even more engaging and deepen fandom at every level. Secure your spot at the session of your choice by entering your details below!
