Making Streaming Even More Bettable, Powerful New Betting Markets, and Unrivalled Tools to Engage Bettors
BET LIVESTREAMS BET trading data
In 2025, Bet LiveStreams becomes a must-have for sportsbooks all around the world.
For the third year running we were recognised as the Best Sports Data product at the SBC Awards. 2024 was another year of exciting growth with new competitions, new data points and new bettor tools to aid research both pre-match and in-play.
In 2024, Opta Points™ became a real game-changer under the Opta for betting umbrella. It sparked a whole range of new and exciting team and player betting markets. Operators like Novibet, Spreadex, and Kaizen used it during Euros 2024 and Copa América 2024 to create innovative player props markets, giving bettors fresh and engaging ways to get involved – see how they did it in the video on the right.
And we’re not stopping there. With the Club World Cup and FIFA World Cup just around the corner, our pricing partner Gameplai has worked on some exciting new markets and optimisations to make betting market creation with Opta Points™ even better which we’re excited to share with you.
The ultrafast trading data of choice for every tier-1 sportsbook worldwide – gets even better. At booth 5H20, hear about how:
Time-poor marketing, brand, sponsorship and content teams can benefit hugely from our powerful sports data and software tools, spending more time telling engaging stories across any sport or match they cover and less time researching and creating them.
First up is a brand-new bespoke service that spans our in-house team of designers, researchers, presenters, interviewers and creators. We’re unveiling this exclusively at ICE – so you’ll need to come to booth 5H20 to find out more.
Our cutting-edge AI-powered toolset empowers your content and marketing teams to create dynamic, engaging content tailored for tens of thousands of sports events in 2025. Betfair’s small yet ambitious marketing and content teams used the tools inside OptaAI Studio – Opta Search, Opta Live and Opta Graphics – to realise their goals in 2024. See how they did it in the video on the right.
Visit our booth to: See how the Charlotte Hornets use our visual content engine Opta Graphics to automate the display of live odds inside the Spectrum Centre.
Effortlessly add the widely popular stories format into your sportsbook and social pages to promote matches, drive betting activity and provide high-impact bettor-care.
At booth 5H20 – get hands-on with Opta Stories and see how you can:
Now available for Soccer, Basketball and American Football, you can use Opta Stream to keep bettors on your event pages and help them make confident betting decisions.
