Case Study: Betting Market Innovation & Growth with Opta for Betting

At SBC Summit, we explored how with unrivalled competition coverage and new metrics like Opta Points™, Opta for Betting is giving operators the tools to build and settle innovative player and team performance markets.

SEE new team and player markets OPERATORS LIKE novibet, betano AND OTHERS HAVE created

By: Zaid Khan

Opta for Betting data has been the catalyst behind the increasing demand for player and team performance markets, and more sportsbooks than ever are leveraging our Bet Trading Data tools to improve and innovate their market offerings.

Built for scale: more matches, more providers, easier access
Now covering over 10,000 matches across 50+ competitions, Opta for Betting is integrated by eight official pricing providers and used by over 50 sportsbooks worldwide.
Creating new, game-long betting entertainment with Opta Points™
Our new proprietary performance metric is already powering new player and team betting markets. Operators like Betano and Novibet used it to create 40+ new markets for the Euros and Copa América. See how Flutter have used Opta data to create a bingo-inspired same-game multi product.

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Bet Trading Data 2025: Features Overview (08:32)

Opta data is powering the creation of new team and
player-performance markets for the biggest operators

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Create Next-generation Betting Experiences Today

From rich player datasets to advanced AI–powered deep-learning prediction and probability models, we can help you set new standards in player prop betting experiences, at scale. See how Flutter used Opta data to create a new bing-style in-play gaming experience called DIBZ for their customers.